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Am I The Leader I Need To Be?
Harold C. Lloyd |
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Are You a Genuine Leader or a Pretender?
Are you decisive or a procrastinator? Are you a positive influence
with a ubiquitous physical presence, or are you a stealth bomber,
seen only when some negative feedback needs to be dumped? Are
you excited to develop your associates or are you threatened
by their personal growth? In short, are you a Genuine Leader
or only a Pretender?
Am I The Leader I Need To Be?, a new book and DVD by Harold
Lloyd, will help you find the Genuine Leader within you. |
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Am I The Leader I Need To Be? Companion
DVD
Harold C. Lloyd |
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Are You a Genuine Leader or a Pretender?
Are you decisive or a procrastinator? Are you a positive influence
with a ubiquitous physical presence, or are you a stealth bomber,
seen only when some negative feedback needs to be dumped? Are
you excited to develop your associates or are you threatened
by their personal growth? In short, are you a Genuine Leader
or only a Pretender?
Am I The Leader I Need To Be?, a new book and DVD by Harold
Lloyd, will help you find the Genuine Leader within you. |
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Speaking Rules
Murray Raphel |
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Murray packs 52 rules of public
speaking into this 80-page paperback book. In it, he gives you
all the “rules” necessary to take you from a novice
to an experienced and confident public speaker. This book is
a must-read for anyone who has to get up in front of others
and speak, whether to 5, 50, or 500 people at a time. A fast-paced
book packed with proven "rules" that you'll find work
to help improve your ability to speak in front of others. |
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Win the Customer, Not the Argument
Don Gallegos |
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“The customer is not always
right… but she is always your customer.” This is
Don Gallegos’ philosophy of customer service, built over
30 years of working with King Soopers Supermarkets (now a division
of Kroger).
As president of King Soopers, Don taught his employees, “Wrong
customers spend money.” His mission is for companies to
focus on giving customers the best possible service to keep
them coming back again and again.
In “Win the Customer, Not the Argument,”
you’ll learn Don’s secrets for handling “difficult”
customers, why customer complaints will help improve your business,
how the best customer service companies do it ... and much more. |
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“Win the Customer, Not
the Argument,” the companion audio CD available, includes
Don Gallego's best customer service stories told with his exceptional
wit and good nature.
Seven tracks make it perfect for in-car listening or to play
on your computer. |
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The Complete Idiot’s Guide
to Winning Customer Loyalty
Murray Raphel, Neil Raphel
and Janis S. Raye |
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How do you earn your customers’
loyalty to your business? You must focus on your customers and
be loyal to them, according to the authors of “The Complete
Idiot’s Guide to Winning Customer Loyalty.”
This book is an easy-to-follow guide to building a customer
loyalty program for your business. It also includes many tips
on how you can make your current customer loyalty program more
effective.
The authors, Murray Raphel, Neil Raphel and Janis Raye, are
experts in loyalty marketing across many industries. Examples
from a number of businesses illustrate the principles of customer
loyalty marketing.
This book will help you in any phase of your loyalty marketing
efforts – whether you have an established program or are
just starting out. |
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The Case Against Wal-Mart
Al Norman |
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The Case Against Wal-Mart details
how Wal-Mart has used unfair and questionable business practices
to achieve its extraordinary success in the U.S. and across
the world. In its climb to become the world’s largest
company, Wal-Mart exploits its workers, its suppliers and its
customers. The Case Against Wal-Mart is presented as a legal
brief against Wal-Mart – with "counts" against
the company ranging from its employment practices to its "Made
in America" mythology.
In his first book, Slam-Dunking Wal-Mart! Al Norman showed how
to keep Wal-Mart from entering a community. Now, Norman encourages
consumers to boycott Wal-Mart to show their dissatisfaction
with the way Wal-Mart conducts its business.
These are the facts behind the world’s largest retailer
– an important book that every consumer in America should
read. |
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Crowning The Customer
Feargal Quinn
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Our all-time best-selling business
book is now available in paperback!
More than 30,000 sold to businesses all around the world. You'll
discover his three secrets for effective listening, the steps
to have customers "boomerang" and come back again,
why you should eliminate your head office . . . and more. |
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Slam-Dunking Wal-Mart!
Al Norman |
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This is one man’s David versus
Goliath story. The author was called upon by his community for
his help to keep Wal-Mart from opening. With a small budget,
he won by a narrow margin. This led to his appearance on "60
Minutes" and stories in national magazines and newspapers
across the country. He has spent the last six years traveling
to more than 30 states showing how people can defend their downtowns
against the big box retailers.
He not only tells you how he did it-- but he also gives you
instructions on how you can achieve the same objective and preserve
the qualities of your home town against the arrival of the megastores.
(Now in its second major printing) |
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Loyalty Marketing: The Second Act
Brian P. Woolf
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This is the brilliant follow-up
to Brian's first book, "Customer Specific Marketing"
that revolutionized the retailing business with his theories
on customer loyalty marketing.
He tracks the great results achieved from those who followed
his original thesis. He describes what's needed for success
in loyalty marketing. He uses many successful programs from
around the world as examples. |
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Customer Specific Marketing
Brian P. Woolf |
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This is the book that revolutionized
marketing. The theme: mass marketing is dead. Differentiated
marketing is the secret to success. Customer Specific Marketing
is based on two principles: all customers are not equal and
behavior follows rewards. This book propelled author Woolf into
the role of an international speaker, telling businesses around
the world how "loyalty marketing" can increase business
and reduce marketing expenses. |
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Selling Rules!
Murray Raphel |
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Murray summarizes a lifetime of
selling success with 52 selling rules, one for each week of
the year. He is an international speaker sharing these selling
ideas with businesses around the world. Each rule has clever
illustrations and stories to illustrate each rule. |
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