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The Entrepreneurs
Club
Stan Golomb |
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This book is for every small business
person from dry cleaners to dentists to florists to hairdressers
to gift shops to clothing stores to supermarkets to car dealers,
to restaurants - to anyone in the process of building a business.
Author Stan Golomb wrote this book following his success with
his first book, "How To Find, Capture and Keep Customers."
Stan takes you from starting a business to showing how you can
achieve greater success by working with non-competing businesses
to jointly market your products. |
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Delight Me! The Ten Commandments
of Customer Service
Richard George & John Stanton |
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It's no longer enough
to just satisfy the customers, you must also DELIGHT them. The
authors are professors at St. Joseph's University in Philadelphia.
They interviewed a wide cross section of consumers on customer
service. The results gave them these Ten Commandments of Customer
Service. They suggest the reader follow them to make their customers
happy with their shopping experience. |
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Loyalty Marketing Resource Book
Neil Raphel and Janis Raye |
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Everything you've always wanted
to know about supermarket loyalty marketing programs.
Read the history. Know the steps to take. See award-winning
ads in full color. Read what the experts say you should do.
Review information on 350 marketing and computer companies.
Now, for the first time, all assembled in this 170-page book. |
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How to Find, Capture and Keep Customers
Stan Golomb |
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Stan Golomb was the founder of the
Golomb Group, a marketing company that provides a variety of
marketing resources for small businesses. Stan shares with us
many of the ideas that made him and the businesses he advised
become successful. This book gives detailed explanation of the
proven promotions Stan created. You can take just one of these
ideas and see an increase in your business. |
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Tough Selling for Tough Times
Murray Raphel and Neil Raphel |
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"Tough Selling for Tough Times"
is about overcoming tough times in your business. You'll read
the eight characteristics used by successful entrepreneurs used
to overcome tough times in their business. This is a guide you
can use today. In your business. In your life.
Selected as alternate selection by "Executive Book of the
Month Club." |
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Building the Customer-Specific Retail
Enterprise
Gary Hawkins |
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The understanding and use of customer
information as gathered through retail frequent shopper programs
has forever changed the retail playing field. Yet many retailers
are not using this information strategically, putting themselves
at a competitive disadvantage and leaving untold profits on
the table. And many packaged goods and private label manufacturers
have yet to grasp the powerful implications of this information
for their own businesses. |
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Mind Your Own Business -- The Supermarket
Edition
Murray Raphel and Neil Raphel |
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These are the best-of-the-best columns
from Progressive Marketing, a trade magazine of the supermarket
industry. There are marketing ideas for each department in a
supermarket. Also: interviews with leading supermarket executives
including Feargal Quinn from Ireland's Superquinn markets, Tom
Haggai, CEO and Chairman of IGA Supermarkets, Sol Price from
Price Club and more. |
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It’s My Heart
The Children’s Heart
Foundation |
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“It’s My Heart”
is a great resource guide for patients with congenital or acquired
heart problems, and their families. Developed by The Children’s
Heart Foundation, a non-profit organization dedicated to encouraging
heart research, the book details in layman’s terms the
issues that a patient and his/her family may encounter when
dealing with heart disease. |
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Hearing Grasshoppers Jump
Raymond Ackerman |
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Raymond Ackerman is South Africa's
most successful retailer. He had early triumphs as the innovative
head of the Checkers food chain. And then, one day, in 1966
he was summarily dismissed by the old guard management, a decision
that's been described as "the single greatest error in
South African business."
It was also the start of his greatest triumph. He led his national
Pick 'n Pay supermarket chain to great success. His book is
packed with stories, anecdotes and his successes and failures
to which any businessperson can relate. |
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Am I The Leader I Need To Be?
Harold C. Lloyd |
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Are You a Genuine Leader or a Pretender?
Are you decisive or a procrastinator? Are you a positive influence
with a ubiquitous physical presence, or are you a stealth bomber,
seen only when some negative feedback needs to be dumped? Are
you excited to develop your associates or are you threatened
by their personal growth? In short, are you a Genuine Leader
or only a Pretender?
Am I The Leader I Need To Be?, a new book and DVD by Harold
Lloyd, will help you find the Genuine Leader within you. |
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Am I The Leader I Need To Be? Companion
DVD
Harold C. Lloyd |
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Are You a Genuine Leader or a Pretender?
Are you decisive or a procrastinator? Are you a positive influence
with a ubiquitous physical presence, or are you a stealth bomber,
seen only when some negative feedback needs to be dumped? Are
you excited to develop your associates or are you threatened
by their personal growth? In short, are you a Genuine Leader
or only a Pretender?
Am I The Leader I Need To Be?, a new book and DVD by Harold
Lloyd, will help you find the Genuine Leader within you. |
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The Best of the Best - Award Winning
Supermarket Commercials Video
presenter Murray Raphel |
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Forty-one award-winning supermarket
commercials from the past two decades. |
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Stealing the Competition Video
featuring Murray Raphel |
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This video, taped during Murray
Raphel's live presentation to the Washington DC Direct Marketing
Club gives all his secrets of direct marketing. A great primer
on how to have great success with your direct marketing programs.
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My 5 Lessons in Humility Video
Feargal Quinn |
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Terrifically entertaining video
of Feargal Quinn, CEO of the internationally famous Superquinn
supermarket chain in Ireland. Feargal has learned from his customers
how to be successful, and shares his “lessons” with
you. |
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Four Video Set - Taped LIVE at the
FMI conventions
Everybody Sells!
Tooting Your Own Horn
Find Out What Your Customers Want. . . And Give It to Them!
Up the Loyalty Ladder
presented by Murray Raphel |
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These four videos are among the
best of Murray Raphel’s multi-media presentations taped
"live" at FMI's annual conventions. They are sure
to energize your employees and are filled with hundreds of ideas
to use in your supermarket. |
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AUDIO CASSETTE PACKAGE – Four
tapes |
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These are four cassettes in their
own package. The tapes were made at Murray Raphel's annual presentations
at the Montreux, Switzerland annual International Marketing
Symposium where he was awarded the prestigious Montreux Award
for his excellence in Direct Marketing Communications. Each
cassette is approximately one hour. The topics: "Quest
to Be Best;” “I'm Gonna Sit Right Down And Write
Myself A Letter;” “The Headline Handbook”
and “The Five Ways Advertising Works.” |
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