Newsletter Archives from Raphel Marketing

Raphel Marketing has started a new imprint, Brigantine Media, to handle the marketing of its books and tapes. The new Brigantine Media website, www.brigantinemedia.com will be up and running in the near future.

Raphel Marketing
211 North Avenue
St. Johnsbury, VT 05819
Phone: 802-751-8802
Fax: 802-751-8804
Email: neil@raphel.com

For Book Orders Only:
609-348-6646

Raphel Marketing - Email Newsletter

Observations on Marketing, Advertising, Sales and Promotions by Neil Raphel, President, Raphel Marketing.

The Raphel Report Archives

(click on date to view document)

January 2010
Introducing Brigantine Media - no. 99

August 2007
If You Build It, Will They Come? - no. 98

June 2007
There's No Place Like Home! - no. 97

May 2007
Why Headlines Are on Top - no. 96

April 2007
The Sap is Running - no. 95

March 2007
To Blog or Not to Blog - no. 94

February 2007
Award Time - no. 93

January 2007
My 2007 New Year's Marketing Resolutions (For Other Businesses) - no. 92

December 2006
Two Marketers Who Influenced Me - no. 91

November 2006
Do the Right Thing - no. 90

October 2006
Caveat Emptor "Let the Buyer Beware" - no. 89

September 2006
Why Isn't My Favorite Restaurant Loyal to Me? - no. 88

August 2006
Speaking Rules - no. 87

July 2006
Be an MVP to Your Customers - no. 86

June 2006
Loyalty Marketing Rules! - no. 85

May 2006
Out of Service - no. 84

April 2006
The Catalog: An Endangered Species- no. 83

March 2006
Speaking of Business - no. 82

February 2006
The Times They Aren't A-Changin' - no. 81

January 2006
My New Year’s 2006 Marketing Resolutions - no. 80

December 2005
Speaking Stories - no. 79

November 2005
Selecting the Best Customers for Your Business - no. 78

October 2005
Why You Should Welcome Customer Complaints - no. 77

September 2005
How to Increase Your E-Mail Marketing Effectiveness - no. 76

August 2005
"That Reminds Me of a Story..." no. 75

July 2005
The Five Magic Words of Selling - no. 74

June 2005
What Do the Tiny Words and Misleading Offers Really Say? - no. 73

May 2005
The Four Hundred - no. 72

April 2005
The Invisible Horses - no. 71

March 2005
Many Happy Returns - no. 70

February 2005
KISS and Tell - no. 69

January 2005
Listen Up! - no. 68

December 2004
The Greeks Had a Word for It - no. 67

November 2004
What This Country Needs is a Good Five Senses - no. 66

October 2004
The Six Characteristics of Top Performers - no. 65

September 2004
Cut Out the Complaints and Most People Have Nothing to Say - no. 64

August 2004
"They asked me to speak at their meeting...and I'm scared to death!" - no. 63

July 2004
From the File in My Desk - no. 62

June 2004
Great Idea People We Have Known, Admired, Read About...and Copied - no. 61

May 2004
The Palley-Dali-Paris Birthday Party - no. 60

April 2004
The Wisdom of Stanley Marcus - no. 59

March 2004
Under Promise and Over Deliver - no. 58

February 2004
Words, Words, Words - no. 57

January 2004
Less Is More - no. 56

December 2003
Taking the Junk Out of Your Advertising - no. 55

November 2003
Selling Rules! Two - no. 54

October 2003
Selling Rules! One - no. 53

September 2003
Winners And Losers - no. 52

August 2003
What's Your USP? - no. 51

July 2003
How People Shop - no. 50

June 2003
At Your Service - no. 49

May 2003
I'm Sorry - no. 48

April 2003
Brand Aid - no. 47

March 2003
The Golden Glove - no. 46

February 2003
The Face Is Familiar... - no. 45

January 2003
You Want to Run a Sale on New Year's Day...Are You Out of Your Mind? - no. 44

December 2002
The Entrepreneurs Club - no. 43

November 2002
How to Sell Anything to Anybody, Anytime, Anyplace - no. 42

October 2002
Why Do Customers Leave You? - no. 41

September 2002
What's the Color of Your Business? - no. 40

August 2002
Close vs. Close - no. 39

July 2002
Added Value - no. 38

June 2002
Customer Satisfaction - no. 37

May 2002
My 5 Lessons in Humility - no. 36

April 2002
Whatever Happened To "Thank You?" - no. 35

March 2002
Listen! - no. 34

February 2002
First Impressions - no. 33

January 2002
Ego - no. 32