Raphel Marketing
211 North Avenue
St. Johnsbury, VT 05819
Phone: 802-751-8802
Fax: 802-751-8804
Email: neil@raphel.com

Marketing Solutions For Your Business

 

Raphel Marketing - Email Newsletter

Observations on Marketing, Advertising, Sales and Promotions by Neil Raphel, President, Raphel Marketing.

The Raphel Report Archives

(click on date to view document)

May 2010
Customer Service Online - Bad and Getting Worse - no. 102
April 2010
Increasing Your Bottom Line - no. 101
March 2010
New Customer Service Newsletter - no. 100
January 2010
Introducing Brigantine Media - no. 99
August 2007
If You Build It, Will They Come? - no. 98
June 2007
There's No Place Like Home! - no. 97
May 2007
Why Headlines Are on Top - no. 96
April 2007
The Sap is Running - no. 95
March 2007
To Blog or Not to Blog - no. 94
February 2007
Award Time - no. 93
January 2007
My 2007 New Year's Marketing Resolutions (For Other Businesses) - no. 92
December 2006
Two Marketers Who Influenced Me - no. 91
November 2006
Do the Right Thing - no. 90
October 2006
Caveat Emptor "Let the Buyer Beware" - no. 89
September 2006
Why Isn't My Favorite Restaurant Loyal to Me? - no. 88
August 2006
Speaking Rules - no. 87
July 2006
Be an MVP to Your Customers - no. 86
June 2006
Loyalty Marketing Rules! - no. 85
May 2006
Out of Service - no. 84
April 2006
The Catalog: An Endangered Species- no. 83
March 2006
Speaking of Business - no. 82
February 2006
The Times They Aren't A-Changin' - no. 81
January 2006
My New Year’s 2006 Marketing Resolutions - no. 80
December 2005
Speaking Stories - no. 79
November 2005
Selecting the Best Customers for Your Business - no. 78
October 2005
Why You Should Welcome Customer Complaints - no. 77
September 2005
How to Increase Your E-Mail Marketing Effectiveness - no. 76
August 2005
"That Reminds Me of a Story..." no. 75
July 2005
The Five Magic Words of Selling - no. 74
June 2005
What Do the Tiny Words and Misleading Offers Really Say? - no. 73
May 2005
The Four Hundred - no. 72
April 2005
The Invisible Horses - no. 71
March 2005
Many Happy Returns - no. 70
February 2005
KISS and Tell - no. 69
January 2005
Listen Up! - no. 68
December 2004
The Greeks Had a Word for It - no. 67
November 2004
What This Country Needs is a Good Five Senses - no. 66
October 2004
The Six Characteristics of Top Performers - no. 65

September 2004
Cut Out the Complaints and Most People Have Nothing to Say - no. 64

August 2004
"They asked me to speak at their meeting...and I'm scared to death!" - no. 63

July 2004
From the File in My Desk - no. 62

June 2004
Great Idea People We Have Known, Admired, Read About...and Copied - no. 61

May 2004
The Palley-Dali-Paris Birthday Party - no. 60
April 2004
The Wisdom of Stanley Marcus - no. 59
March 2004
Under Promise and Over Deliver - no. 58
February 2004
Words, Words, Words - no. 57
January 2004
Less Is More - no. 56
December 2003
Taking the Junk Out of Your Advertising - no. 55
November 2003
Selling Rules! Two - no. 54
October 2003
Selling Rules! One - no. 53
September 2003
Winners And Losers - no. 52
August 2003
What's Your USP? - no. 51
July 2003
How People Shop - no. 50
June 2003
At Your Service - no. 49
May 2003
I'm Sorry - no. 48
April 2003
Brand Aid - no. 47
March 2003
The Golden Glove - no. 46
February 2003
The Face Is Familiar... - no. 45
January 2003
You Want to Run a Sale on New Year's Day...Are You Out of Your Mind? - no. 44
December 2002
The Entrepreneurs Club - no. 43
November 2002
How to Sell Anything to Anybody, Anytime, Anyplace - no. 42
October 2002
Why Do Customers Leave You? - no. 41
September 2002
What's the Color of Your Business? - no. 40
August 2002
Close vs. Close - no. 39
July 2002
Added Value - no. 38
June 2002
Customer Satisfaction - no. 37
May 2002
My 5 Lessons in Humility - no. 36
April 2002
Whatever Happened To "Thank You?" - no. 35
March 2002
Listen! - no. 34
February 2002
First Impressions - no. 33
January 2002
Ego - no. 32