Raphel Marketing -Direct Mail

Marketing Programs
for the Optical Industry

All programs include postage, names, customized four-color printing, jumbo (8-1/2 X 5-1/2 inch) postcards and mailing.
For New Move-In and Birthday Programs, you also receive a list each month of names and addresses where your cards were sent.

	New Move-In Program
	Our New Move-In Program helps you find and attract new patients. We send jumbo postcards to new residents in the zip codes that you choose. The postcards have your practice name, address and logo, as well as a special offer from you to encourage new residents to make an appointment or visit your optical shop. These cards go out each month to people who move into your area.
	Recall Program
	Every practice needs a recall program to remind patients that it’s time for an eye exam. In our Recall Program, we send a jumbo postcard with your reminder message to your patients each month. No more missed opportunities to bring your current patients back for their regular exams!
	Birthday Program
	Remembering your patients’ birthdays is a smart way to maintain a strong doctor-patient relationship. In our Birthday Program, we send a jumbo postcard birthday greeting to your own patients, or to potential patients who live in your area. The postcards have your practice name, address and logo, as well as your special offer.
	Jan’s Plan Program (Saturation Mailing)
	Jan’s Plan is the way to mail jumbo postcards to every household in your market area. You can have cards sent every month to different parts of your market area, or sent all at once to the whole area when you have a special event to publicize. The postcards are mailed to local households in postal carrier routes that you select. The cards, which cost as little as 38 cents each including postage, carry your message and your logo.

For more information, call toll free 1-888-RAPHEL2
(1-888-727-4352) or click here.