Loyalty Marketing Resource Book

Neil Raphel and Janis Raye

Read the history of loyalty marketing programs in supermarkets. The information is divided into four sections: Theory, Practice, Experts and Resources.

Theory: the history of loyalty marketing. How these programs work today. The future of loyalty marketing.

Practice: Sixteen full-color pages of loyalty marketing ads with examples and explanations from dozens of marketing experts from top supermarkets.

Experts: Interviews with experts including IBM, NCR, DCI, RMS and many others. In addition: interviews with leading retailers and wholesalers.

Resources: Profiles of companies in the areas of hardware, software, marketing and in-store service.

"A resource manual for loyalty marketing that is ideal . . . easy to understand, chock- full of information and right to the point." - Albert Lees, Owner, Lees Supermarket (chosen as having the best loyalty program in the US)

ISBN 0962480894