Audio Cassette Package

Murray Raphel

These are four cassettes in their own package. The tapes were made at Murray Raphel's annual presentations at the Montreux, Switzerland annual International Marketing Symposium where he was awarded the prestigious Montreux Award for his excellence in Direct Marketing Communications. Each cassette is approximately one hour. The topics: "Quest to Be Best;? ?I'm Gonna Sit Right Down And Write Myself A Letter;? ?The Headline Handbook? and ?The Five Ways Advertising Works.?

Publication Information:

Title: Audio Cassette Package
Presenter: Murray Raphel

About the Author