How to Find, Capture and Keep Customers
Stan Golomb was a successful businessman who created the Golomb Group to share with other businesses the techniques that made him successful. His early work was advising dry cleaners on marketing ideas, offering them advice for $10 a week. His first ad brought him 40 subscribers. This quickly grew and within two years more than 600 cleaners were paying his fee. He expanded this concept to other businesses as well, with consistent success.
Some of the chapters: ?What Would It Take To Double Your Business Next Year;? ?The Value of Your Customers;? ?Three Ways To Profit."
"I don't know of anyone more qualified to write this book. Stan has done the title of this book year after year. His ideas work. They are two-fold: Get the customer through creative marketing and retain them with solid customer satisfaction programs." -- Sid Tuchman, Tuchman Training Systems.