Four Video Set - Taped LIVE at the FMI conventions

Murray Raphel

These are the award-winning presentations Murray Raphel gave to the Food Marketing Institute's annual convention with examples from supermarkets around the world.

"Find out What the Customers Want . . .And Give It to Them."
Topics include: Focus Groups, Private Label, Family Businesses, "Natural" Supermarkets and Promotion ideas

"Up the Loyalty Ladder"
Chosen by the audience as the "Number One" seminar from more than 50 presentations. Learn how to bring your shoppers from the bottom rung of "Prospects" up through Shoppers, Customers, Clients and, at the top, Advocates.

"Tooting Your Own Horn"
"All supermarkets are alike, they all sell food," says the consumer. Not so, says Murray. This tape shows how supermarkets present their unique characteristics that make customers return.

"Everybody Sells"
The supermarket focus has changed from buying to selling. In this fast-moving multi-media production, Murray Raphel shows how everybody sells: Your store, your staff, your food, your advertising, your promotions.

EACH cassette approximately one hour in length.

Some audience comments:

• "This show is the highlight of my visit to the FMI convention every year."
• "Keeps you sharp by showing you trends and what others are doing."
• "I came because it was highly recommended. Now I know why. I loved it."

Publication Information:

Title: Four Video Set
Presenter: Murray Raphel
VHS Format