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By Rob Biesenbach

What if your speeches and PowerPoint presentations and web copy could be as entertaining as a blockbuster film? Or as gripping as well-crafted television drama? Or as meaningful as a great theatrical production?

Here's how to start….

Act Like You Mean Business: Essential Communication Lessons from Stage and Screen by Rob Biesenbach contains hundreds of observations from Rob's study of acting, improv, and writing. Rob Biesenbach has over 20 years of corporate experience as well as top-notch acting training, and he is comfortable showing how these two often disparate worlds should co-exist.

Connecting with an audience, expressing ideas visually, appealing to emotion, telling stories—these are important lessons from acting that businesspeople can use to communicate more persuasively and effectively.

About the Author

Rob Biesenbach is a communications strategist, an actor, and a writer. During his twenty-plus year career in communications and PR, he has counseled clients from Fortune 500 companies to startups.

He has managed a successful solo practice for more than a decade. Prior to that, he served as a vice president at Ogilvy PR Worldwide, press secretary to the Ohio Attorney General, and communications director for the National Association of Attorneys General.

Rob started his performance career in 2002, studying acting, improvisation, and writing at Second City Training Center and elsewhere. He has acted in more than 150 theatrical and commercial productions. He also wrote a collection of one-act plays, The One-Eyed Cat & Other Tales of Need, and a sketch revue, There’s No “I” in Improv, which were staged at Donny’s Skybox Theater at Second City.

Rob lives in Chicago with his allergies.

ISBN: 978-0-9826644-4-5
200 pp.

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