Authors Neil Raphel, Janis Raye and Adrienne Raphel researched the material for the book and seminar throughout 2008 and continue to update with new information daily.

Neil Raphel and Janis Raye present the seminars -- Princeton keeps Adrienne Raphel too busy for travel!

Neil Raphel is one of the founders of Raphel Marketing. He has a 25-year background in direct marketing. Neil has co-authored several books, including The Complete Idiot’s Guide to Winning Customer Loyalty, Up the Loyalty Ladder, Tough Selling for Tough Times, and The Loyalty Marketing Resource Book. Neil was president of a commodities trading firm in New York City. He is a graduate of Swarthmore College and the University of Texas Law School.

Janis Raye is a partner in Raphel Marketing. She is coauthor of The Complete Idiot’s Guide to Winning Customer Loyalty and The Loyalty Marketing Resource Book. Janis' corporate history is primarily in the finance industry, at Goldman Sachs and Citibank. Janis has an MBA from Columbia University and is an alumna of Wellesley College.

Adrienne Raphel is a junior at Princeton University, majoring in English Literature with concentrations in Creative Writing and Linguistics.